As a licensed real estate agent since January 2006 and a Real Estate Broker since 2021, Lance Hulsey serves his real estate clients with the professional and personal engagement they need to achieve their goals. Whether they’re buying, selling, or investing, Lance works with them to create a realistic path and navigate market challenges while delivering a superior experience from start to finish. A fourth-generation Santa Cruz native, Lance was a professional musician in his early 20s before heading into the property tax consulting family business. Representing many blue-chip Fortune 500 companies, Lance steadily navigated corporate and government intricacies while determining and implementing the most winning strategies for his clients. Lance has always worked in different facets of real estate but was eager to move from the high-pressure corporate arena to the one-on-one transactional kind. He began by working with investors and slowly transitioned into handling all types of deals, a juggling act with which he was familiar and comfortable. Before returning to KW, Lance, a founding member of the successful Kroft and Hulsey team and a co-founder of Sol Property Advisors, is dedicated to elevating the real estate industry by providing professional and ethical service to clients and colleagues. With a background as a productivity coach at Keller Williams, Lance draws on the high-level coaching he received to mentor other agents, sharing valuable insights to enhance their business growth, productivity, and success. He holds several industry designations, including Pricing Strategy Advisor (PSA), Short Sales and Foreclosure Resource (SFR®), and Investment Property Specialist (IPS). Lance is also a graduate of Bold, part of the KW Maps program, and has received several other production awards at past brokerages. Lance also previously served as the Chief Financial Officer at Room Real Estate, ranked as the #9 Mega Team in California and #39 nationwide. During his tenure, Lance contributed to Room’s success by offering financial expertise and strategies for business growth. When Lance isn’t selling real estate, you’ll often find him making music solo or collaborating with his musician friends. Lance is also a huge soccer and Formula One racing fan. He is married to his beautiful, German-born wife, Julia, and has two equally beautiful twin daughters, who are both competitive equestrians! Lance is passionate about giving back to his community through his company’s Heroes Housing Assistance program and by collecting food donations on behalf of local organizations. He’s also a member of the Women’s Council of Realtors®, which helps to empower women in real estate.